Stones Tour ’24

I feel privileged to have been part of the team at Thinkfarm working on the campaign branding for one of the biggest and most influential bands in rock history. I contributed to the many rounds of concept development, layout, and guidelines to be used by promoters in tour locations.

Development

The tour came close after the release of the Rolling Stones’ new album, Hackney Diamonds. However the challenge was to produce branding that was unique to the tour and encompassed more than the latest material. Hence a lot of work went into the development of lockups, layouts and illustrations that referenced, but did not directly take from, the album.