Action Through Enterprise Ghana
Action Through Enterprise supports economic development by working with small business owners in Ghana. It invests in people and provides education, mentoring and financial support to enable entrepreneurs to support themselves and their families year-round. The 10 year anniversary of the charity offered the right time to celebrate achievements so far and reset ambitions for a new decade of life changing action.
DevelopmentWe redesigned the identity to make the name Action Through Enterprise more prominent. This gave the brand identity the energy and confidence to match the charity’s culture.
We redesigned the identity to create a clear link to Ghana, as opposed to the African continent. This was done by using the flag colours and black star, including the country name in the logo, and basing the wider identity system on patterns found in Ghanaian textile designs.