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CEN-CENELEC Annual Report


A print and digital annual report layout proposal for CEN-CENELEC, the standardisation authority for Europe. The main client request for the design was that is had to maximise easy navigation and legibility (avoid light text on dark backgrounds, and overalapping elements).



Besides this, the design draws on two strands: the organisational strategy, and the logo design. The strategy is focused on keeping track of digital innovation. The logo is not part of any branding system, but often appears in a rounded box. I therefore based the design on Futuristic User Interfaces, taking rounded boxes as the key design element.







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© William Naish 2018