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CR Investigations

Chris Robinson operates an intelligence consultancy, CR Investigations. I designed his brand to help him position himself in relation to competitors ranging from corporates to boutiques. The branding needed to suit his current practice and apply equally as well in case he expanded his practice. I used a client questionnaire to define both rational and emotional brand features, to direct my creative process.


The client consultation revealed a culture of flexibility, dynamism and attentiveness. I explored visual representations of these features and developed a brand based on intersecting, multi-angled shapes, using a subdued colour scheme to balance playfulness with gravitas.

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© William Naish 2020