CR Investigations

Chris Robinson operates an intelligence consultancy, CR Investigations. I designed his brand to help him position himself in relation to competitors ranging from corporates to boutiques. I used a client questionnaire to define both rational and emotional brand features, to direct the creative process.

Conceptualisation

The client consultation revealed a culture of flexibility, dynamism and attentiveness. I explored visual representations of these features and developed a brand based on intersecting, multi-angled shapes, using a subdued colour scheme to balance playfulness with gravitas.