A CSR campaign from Travis Perkins to raise awareness of mental health in the construction trade. The launch video below was developed in two days to time the launch with the start of Mental Health Awareness week in the UK, meaning fast turnaround times for storyboarding and execution.
Logo and campaign brand
I had developed the campaign branding before the video. For the logo I took inspiration from the military allusions of the campaign name, and the angle of the helmet was chosen to suggest a downward tilt of the head, or that the helmet is resting on the ground. The turquoise colour was chosen as a hybrid of the green health and safety supervisor helmet and the distinctive blue helmets of UN peacekeepers.