DRS Film Sets
DRS build film sets for some of the biggest studios around. The team at Thinkfarm evolved their brand to show off the full-on, epic scale of the film sets they make for feature films and TV dramas. At the same time, the brand needed to get across the hands-on and can-do ethic of their tight-knit team of talented people.
Messaging and brand
We redesigned the logo to simplify their messaging, condensing their wordy descriptor into two simple words: ‘Film Sets’.The logo evolution informed an identity built around associations of gritty, real textures and large-scale presentation. This entailed the use of ‘Big Shoulders Display’ as the primary title typeface, as well as handmade rolled paint textures which brought DRS’s hands-on ethic to everything from video to the website.
The scruffy, energetic dog, which has been DRS’s mascot since day one, still fits the brand perfectly. It is now a dynamic character and which has been redrawn in a number of different poses to fit a variety of applications.