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I’m an integrated designer who's worked both agency-side and freelance on branding, editorial, digital and motion graphic design, as well as ad campaigns and social media content. Whatever the medium, I always aim to produce polished, conceptually-grounded work that hits exactly the right tone. Besides a love of craft, I think hard about what my work needs to achieve in the real world. With the help of my background in anthropology and research, I dig into briefs, learn about the audience, and question my own assumptions.

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© William Naish 2020