Hi, I'm Will, a graphic designer born and partly bred in London, UK. I've spent the past ten years designing brands, corporate communications, editorial and digital work for clients large and small, including Elizabeth Arden, Bauer Media and the Rolling Stones.
Before becoming a designer, I worked in market research and studied anthropology. I've always been interested in cultural context and what connects with people, and I like to bring that perspective to my creative work. It's informed projects ranging from branding an end-of-life legal service to building a nostalgic identity for a radio station aimed at Gen-Xers. My work has helped increase footfall, secure investment and strengthen brand recognition.
I work across typography, branding, digital design and motion, and as long as the tools keep evolving, I won't stop learning. I'm interested in how a design idea can work across different media, whether that's a digital identity with plenty of scope for motion and interaction, or an information-heavy service where clarity and accessibility matter most.
When I'm not designing, I'm usually painting, listening to music or getting involved in sustainability activism.
Before becoming a designer, I worked in market research and studied anthropology. I've always been interested in cultural context and what connects with people, and I like to bring that perspective to my creative work. It's informed projects ranging from branding an end-of-life legal service to building a nostalgic identity for a radio station aimed at Gen-Xers. My work has helped increase footfall, secure investment and strengthen brand recognition.
I work across typography, branding, digital design and motion, and as long as the tools keep evolving, I won't stop learning. I'm interested in how a design idea can work across different media, whether that's a digital identity with plenty of scope for motion and interaction, or an information-heavy service where clarity and accessibility matter most.
When I'm not designing, I'm usually painting, listening to music or getting involved in sustainability activism.