I’m an experienced graphic designer based in London, UK. I’ve produced work for high-profile clients including Elizabeth Arden, Médecins Sans Frontières, Bauer Media and the Rolling Stones. My experience spans branding, corporate communications, advertising and editorial design, both within agencies and as a freelancer.

My background as a former market researcher and anthropology graduate has given me a keen analytical sense of marketing objectives and audience needs. Strategic considerations around cohesive visual systems and storytelling are central to my design thinking, allowing my work to adapt seamlessly across channels while communicating a clear core narrative. My work has increased footfall, secured investment, improved brand recognition, and resulted in cohesive design systems.

My practice is underpinned by a wide range of technical capabilities across graphic design, digital design and motion graphics. I’m expert in Adobe Creative Suite, After Effects and Figma, enabling me to think broadly about creative possibilities for client briefs while delivering to rigorous standards. I’m also an experienced advocate for design thinking within campaign teams, balancing creative ambition with broader commercial aims and project limitations.

When I’m not designing, my passions include music—going to gigs and tinkering on guitar—and climate activism through Extinction Rebellion.