Prospa

As part of the team at Thinkfarm, I developed branding and web design for Prospa. They are a software platform that helps businesses grow by making it easier for them to get close to their customers.

The key concept in the communications strategy was 'simplicity'. While big organisations can afford the time and money it takes to get the most out of customer relationship systems, smaller business need something more intuitive.

Development

I developed a brand identity system that reflected the user-friendly, component based system of the product.  This carried through to the design of the website, which incorporated branded imagery, animation, and UI.