Action Through Enterprise

---

branding, logo design, editorial design

Branding that I designed pro bono for a charity based in Ghana. Initially a sub-branding project to celebrate their 10th anniversary, on the strength of initial concepts, they decided instead to update the overall brand, aligning with a vision of increased confidence and determination.

Development

The new identity made their name Action Through Enterprise more prominent and confident. A clear link to Ghana was achieved by using the flag colours and black star, including the country name in the logo. The wider identity system based on patterns found in Ghanaian textile designs provided a simple but distinctive and evocative brand system.

The project led to a follow-up commission for the annual report. Most importantly, the charity workers on the front lines in Ghana were extremely enthusiastic and proud of the new logo, almost immediately painting it large on their office walls!