Botanical Lab
motion graphics, social media
Social media advertising for Botanical Lab cosmetics. The strapline, ‘It’s Natural Chemistry’, communicated the power of natural ingredients brought together through scientific techniques.
Hence the animated advertising needed to convey both a sense of power and potential, but also balance. I made the animations entirely from still imagery of product shots, molecular imagery, and representations of ingredients, using a variety of techniques to give a sense of movement.
Hence the animated advertising needed to convey both a sense of power and potential, but also balance. I made the animations entirely from still imagery of product shots, molecular imagery, and representations of ingredients, using a variety of techniques to give a sense of movement.