CVVC

CVVC are a rapidly growing venture capital firm at the forefront of a governmental initiative to integrate the cryptocurrency market into the Swiss economy.  Working in a freelance capacity, I produced a new look and a series of illustrations for their series industry reports that would take a leading role in publicising their work.

I developed designs based on their existing brand, drawing inspiration from the logo. Taking forward  the central theme of rectangles and squares systematically arranged together, I developed visual devices that expressed blockchain as an innovative and decentralised, but still orderly, monetary system.

Delivery

I created the template to be fully automated and user-friendly, easily populated by the clients’ internal staff once copy was finalised. All graphic elements were preset, requiring minimal manual intervention for section numbering, image placement, and footnotes.  Alongside the template file itself, I provided a set of instructions complete with video demos, for making full use of automated features that I had incorporated, such as contents page, footnotes, and section labelling and numbering.

The reports required bespoke ways of visualising various kinds of information, both qualitative and quantitative.