Clover

For the brand rollout for the financial technology firm Clover, specialising in commercial payments technology, I directed a small team of designers in applying the new branding across Clover’s extensive communication materials, both print and digital.

This involved formalising and modifying the brand guidelines based on practical use to suit the applications and rollout that we would be engaging in. To ensure consistency, this document systematised grids, title styles, text styles, and the use of graphic elements, from icons to diagrams.

The process involved briefing in copywriting and artworking, project management, and liaising closely with the client. I also provided extensive training and support to the design team in specialist InDesign skills for the production and formatting of large documents such as terms and conditions documents and contracts, including optimising for document readers for the visually impaired.

The brand was successfully rolled out across all collateral, and noted for the exceptional level of thoroughness and quality control throughout the process.