Clover
brand guidelines, brand rollout, editorial design, typography, email marketing design
For business payments provider Clover, I supervised a team of designers rolling out their new brand across their extensive communication materials, both print and digital.
We had to formalise and modify the brand guidelines based on practical use to suit the applications and rollout that we would be engaging in. To ensure consistency, I systematised grids, title styles, text styles, and the use of graphic elements, from icons to diagrams.
We had to formalise and modify the brand guidelines based on practical use to suit the applications and rollout that we would be engaging in. To ensure consistency, I systematised grids, title styles, text styles, and the use of graphic elements, from icons to diagrams.
The process involved briefing in copywriting and artworking, project management, and liaising closely with the client. I also provided extensive training in specialist InDesign skills for large document production, including optimising for accessiblity.
The brand was successfully rolled out across all collateral, and noted for the exceptional level of thoroughness and quality control throughout the process.
The brand was successfully rolled out across all collateral, and noted for the exceptional level of thoroughness and quality control throughout the process.
