Oceania
prop design
poster design
logo design
type design
animation
This is a speculative project based on the novel “1984” by George Orwell. It depicts an immensely powerful and hellish totalitarian state called Oceania, and explores themes such as propaganda, control, and political language.
Oceania’s visual system with insignia, product design, and posters. I also developed a monospace typeface, Newtype, for use with Oceania’s computer systems such as speakwrites and novel writing machines. Limited print quality and shortages prompted the condensed design and prominent ink traps.
Oceania’s visual system with insignia, product design, and posters. I also developed a monospace typeface, Newtype, for use with Oceania’s computer systems such as speakwrites and novel writing machines. Limited print quality and shortages prompted the condensed design and prominent ink traps.
Style development
Arising from the end of the Second World War, Oceania's visual language would have been informed by the bold and aggressive aesthetics of Fascism and Communism. The novel itself is set nearly forty years after that point in time. So an impoverished colour palette and graphic language may have developed thanks to production limitations and the monopoly of attention it commanded.
