Prospa
branding
logo design
animation
web design
Brief: Prospa is a customer relations platform built for small to medium enterprises, with a core strategy of simplicity. Managers in smaller businesses juggle many roles, so need intuitive tools to meet their goals.
Response: I designed and systematised a logo and set of clean geometric graphics to represent the product’s user-friendly, component-based structure. A warm, bright colour palette and integrated use of people photography reflects the nature of customer relations and small business life. I extended this system into motion and UI design across the website.
Response: I designed and systematised a logo and set of clean geometric graphics to represent the product’s user-friendly, component-based structure. A warm, bright colour palette and integrated use of people photography reflects the nature of customer relations and small business life. I extended this system into motion and UI design across the website.
