Prospa
branding
logo design
animation
web design
Prospa is a customer relations platform built for small to medium enterprises, with a core strategy of simplicity. Managers in smaller businesses juggle many roles, so need intuitive tools to meet their goals.
At Thinkfarm, I helped design a visual brand system and website rooted in the product’s user-friendly, component-based structure. The logo and graphics were built from simple, re-combinable geometric shapes, which I then refined and systematised. The nature of customer relations and small business life called for a warm, bright colour palette and integrated use of people photography. I extended this system into motion and UI design across the website.
At Thinkfarm, I helped design a visual brand system and website rooted in the product’s user-friendly, component-based structure. The logo and graphics were built from simple, re-combinable geometric shapes, which I then refined and systematised. The nature of customer relations and small business life called for a warm, bright colour palette and integrated use of people photography. I extended this system into motion and UI design across the website.
