The brief for RMG’s Moon exhibition was simple. Produce a campaign visual portraying the iconic photo of Buzz Aldrin from the Apollo 11 mission, in front of a distance shot of the moon. I created the resulting image using multiple layered Photoshop techniques to integrate two disparate images. The campaign far exceeded its targets, and the exhibition attracted 23 per cent greater attendance than the client’s target.
Retouching, Compositing and grading
I started with the photo of Buzz Aldrin from the NASA archives. I cropped Buzz out of the background and then integrated him into a dark background using strategically painted shadows. Once the resulting image was combined with a computer generated image of earthrise over the moon, I used improvised Photoshop techniques and colour grading to integrate the two images, and give the composition a grand, cinematic feel.
I incorporated the image into RMG’s standard poster branding guidelines. The resulting layouts were used as 6 sheets and 12 sheets, predominantly on the London Underground.