Stones Tour ’24
branding, typographic design, guidelines
I had the privilege of working o the campaign branding for the Rolling Stones tour following the release of their first new album for many years, 'Hackney Diamonds'. It was a really interesting experience to work on this brief, navigating a path between staying relevant to the new album, while staying distinct enough from it that the tour wouldn't be limited to the album material.
As a team we all pitched in ideas to present to to the band, and the idea taken forward was based on an illustration of the iconic Tongue stylised in a geometric, 'shard' style. The next step would be to develop a typographic system that would both compliment the illustration and fit with the themes of the album revolving around anger and chaos.
Using the typeface 'Salted', I explored a 'messy' approach where the headline text was thrown down in different sizes and directions. I also drove the typographic scheme for secondary copy such as tour dates and sponsorship. With all this in place I helped build a comprehensive guidelines document for local promoteers to ensure consistency across all their promotional materials.
