Stones Tour ’24

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branding, typographic design, guidelines

I had the privilege of working on the campaign branding for the Rolling Stones’ first tour following the release of their first new album for many years, ‘Hackney Diamonds’. The challenge in the brief was to produce branding that would be relevant to the new album, but would distinguish the tour as encompassing more than just the latest material.  

During concepting I moved towards a chaotic, expressive, and energetic typographic treatment, inspired by themes running through the album’s track listing, such as ‘Angry’ and ‘Mess it up’.

I then helped to produce comprehensive guidelines for local promoters to ensure consistency across all promotional materials.