Unknown

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branding, logo design, digital design

A TV channel and streaming concept. I’ve long been interested in the paranormal, and saw potential for a paranormal TV channel that borrows from horror, brutalism and ‘un-design’, moving away from the typical sensationalist treatment of this subject on TV. I designed the concept to break the fourth wall, making the feeling of mystery more ‘real’ for viewers. 

To make the mystery more real to viewers , the name, ‘Unknown’ is an everyday word to describe missing information. More visceral than using less mundane words like ‘mystery’ or ‘unexplained’.

Logo and typography

The logo is made to look like the letters come form an undeciphered writing system. This was the basis for a typeface, ‘Codex’, to be used in the brand application.