Unknown
branding
logo design
digital design
A TV channel and streaming concept focused on the paranormal and mysterious. This subject often gets a melodramatic and sensationalist treatment. Visual research suggested a more evocative treatment grounded in unease and realism rather than spectacle.
Brand system
The branding and digital experience draws on brutalism, anti-design and archival aesthetics to portray the phenomenological and psychological experience of mystery. The custom typeface ‘Codex’, resembles a barely decipherable writing system. The name ‘Unknown’ is a functional, mundane word that similarly brings home the experience of a lack of information or comprehension.
