Yoodee
website design
presentation design
Consumer trust in online reviews has eroded over time. Yoodee
was designed to rebuild that trust by letting users share positive recommendations publicly, while sending negative feedback privately to businesses. I joined Thinkfarm as the app neared launch.
The team had developed a warm, intimate visual language for what was initially a community-focused tool. But a late-stage pivot toward a broader platform required a more scalable design system for varied users and businesses.
The team had developed a warm, intimate visual language for what was initially a community-focused tool. But a late-stage pivot toward a broader platform required a more scalable design system for varied users and businesses.
Site design
As design lead for the launch website, I evolved the core visual brand and worked closely with developers to ensure clarity and usability. The design was well-received by the client’s social media team and shaped social asset design.
As development challenges mounted, my team took on a more prominent role advising on user journey and UX design. I also produced visual materials for investor decks and user onboarding efforts. Despite determined efforts, the app was ultimately axed — but it offered valuable insight into the challenges of launching a digital product.
As development challenges mounted, my team took on a more prominent role advising on user journey and UX design. I also produced visual materials for investor decks and user onboarding efforts. Despite determined efforts, the app was ultimately axed — but it offered valuable insight into the challenges of launching a digital product.
